Aaron Wall, a search engine optimization consultant who writes a blog called SEO Book, said in a post that Insights for Search should be useful for analyzing the relationship between generic search concepts and more specific ones, and measuring how news coverage and business developments change the relative importance of different keywords.
Marketing and public relations workers will be able to use the graphs that can be created with Insights for Search "to say, 'Hey our brand is catching up with the market leader,'" Wall wrote. Rather than brand lift and PR lift being an abstract concept, we can compare brands in real time and see which markets resonate with our brands and marketing."
And when analysis of search patterns shows that marketing strategies are working well, companies can consider trying to boost their early successes with offline advertising or live events in the most receptive markets, he said.
No comments:
Post a Comment